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What is Marketing ?
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Kotler
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
The Chartered Institute of Marketing (CIM).
The right product, in the right place, at the right time, at the right price
Adcock
Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.
Drucker.
